Farmacias Similares: banners and frames at stores

For Farmacias Similares we replaced printed banners and their frames at points of sale, making sure every store shows the brand’s current graphics with the right visibility from the street.

The frame is the structure that tensions the banner and keeps it flat and firm; when the campaign changes, only the banner is replaced and the structure stays. That is why it is the practical solution for retail chains that renew their communication often: quick installation, no construction and a low cost per change.

We work with large-format printing on good-quality banner material, with colors faithful to the brand identity, and with installation scheduled so the store keeps operating while the change is made.