Garza Motors: illuminated signs at 3 dealerships

For Garza Motors we manufactured and installed the logo as a front-lit 3D illuminated sign at its three dealerships, and prepared the facade area so the sign would look the way it should. A car dealership sells trust from the street, and the facade sign is the first thing the customer sees.

Front lighting makes each letter emit light from its face: it is the most visible option at night and the one that works best on busy avenues with heavy visual competition. By day, the volume of the 3D sign keeps the brand’s presence.

Replicating the same sign at three locations, we made sure the pieces were identical in proportion, color and finish, so customers recognize the dealership the same way at any of its sites.