Genie: 3D signs for an industrial facility

For Genie we manufactured and installed 3D signs on the facade of its industrial facility, unlit, with careful attention to proportions, materials and finishes so the pieces integrate with the industrial setting and reinforce a clear, professional identity.

The project also included 24 mm thick flat-cut 2D letters for the "A Terex Brand" tagline that accompanies the logo. That thickness gives the flat letters body and their own shadow, so they read crisply next to the main sign without competing with it.

At an industrial facility the sign does not need to shout: it needs to read well from a distance, withstand the weather and stay clean over time. That is why the choice of materials and finishes weighs as much as the design.