Smurfit: illuminated signs at the plant and gatehouse

For Smurfit we renewed the image of its plant with backlit (halo-lit) 3D illuminated signs, installed on the facade of the building and at the entrance gatehouse. That way the brand is identified at the two points that matter: from the highway and at the moment of entering.

Halo lighting projects the light onto the wall behind each letter: at night a clean glow outlines the logo, and by day the volume of the 3D sign keeps the corporate presence. We took care of proportions, materials and finishes so the pieces withstand the industrial environment.

The result is a solid, coherent corporate image across the whole plant that reinforces brand recognition among employees, suppliers and visitors.